Who We Are
PAL Trading Plc is a vibrant and forward-thinking media and entertainment company at the forefront of Ethiopia’s rapidly evolving media landscape. Built on a foundation of bold ideas and a passion for storytelling, we are here to shape the future of media.
Strategic media partnerships
Compelling content creation
Impactful social media engagement
Effective media buying
Trusted international media agency services
Targeted digital advertising
Full-scale event management
Mission Statement
To create and deliver compelling media experiences that ENTERTAIN, INFORM, and CONNECT audiences while driving value for our partners and stakeholders.
Vision Statement
To be the premier media and entertainment company in Ethiopia, recognized for innovation, creativity, and excellence in content creation and delivery.
Core Values
- Integrity
- Innovation
- Quality
- Collaboration
- Community Engagement
Competitive Advantage
Diverse revenue model, commitment to high-quality content, and leveraging cutting-edge digital platforms, supported by an experienced management team with deep understanding of the Ethiopian media landscape.